This post first appeared on Working Wikily, a blog devoted to exploring how network tools and approaches are creating new opportunities for powerful social impact.

Watching the unfolding events related to the Susan B. Komen for the Cure’s decision (and subsequent reversal) to stop funding Planned Parenthood, one couldn’t help but realize that we were watching our own revolution of the masses.

Unlike Tahrir Square and the Occupy movement, however, this latest chapter in our era of mass mobilization never really moved from cyberspace to the streets. It didn’t have to. As the nation of pink ribbons turned into a sea of red faces, Komen realized the rebellion in its midst and decided to change course.

There is no question that there are many lessons to be learned from Komen’s unplanned Planned Parenthood experience. Politics aside, even while assessing all of the steps and missteps Komen has made (and, we hope, continues to learn from), the Pink Ribbon Rebellion demonstrated one thing Komen actually did right: it built a social network of activists bound together by a collective identity built on education, empowerment and interconnectedness. Read More »