Israel 21C tells the stories of a modern, vibrant Israel through a sophisticated digital engagement strategy. The purpose of the organization is to illuminate and highlight Israel and Israelis through a decidedly apolitical lens, guiding the readers and users to create their own relationship with Israel that is non-conflict related and resonant with their own interests and passions.
Israel 21C ascribes to the tenets of positive and solutions-based journalism, two academically accepted pathways to introducing readers to people organizations and governments that are working toward solutions for social problems. The content is updated daily and vividly describes, through print and visual media Israel's contributions to the world. Subjects cover the gamut of human experiences - from science and medicine to all aspects of culture as well as coexistence and global partnership. The content is purposely distributed to a plethora of online platforms and social media channels.