TomorrowWorld Israel


Elad is a project manager at The Benjamin de Rothschild Ambassadors Organization, an organization that leads groups of youths with formal lessons in classrooms on subjects such as social involvement, volunteerism and community service. He completed his studies in the honors business program at the Interdisciplinary Center in Herzliya. Prior to his studies, he served for four years in the Israeli Special Forces (Yahlom unit), where among his many tasks, he founded the "SAMOR" Platoon, the first ever underground commando unit in the world, and was a commander of two commando companies in training and combat. Elad is also the Co-Founder of Yahalom Foundation: a non-profit organization of the official Israeli combat engineering commandos association, which focuses on networking among its members.

I applied for a "Go Network" Micro Grant. Since 2005, TomorrowWorld has been inspired to create the most innovative and immersive festival. In Boom, Belgium, 180,000 people from over 200 countries unite to enjoy one of the most sought after music festival experiences in the world. In September 2013, the festival made its first international journey to the United States of America and to Chattahoochee Hills, Georgia.

"Like its European counterpart, TomorrowWorld is a 3-day festival (and 5-day camping experience), which sets a new level of festival with nearly 300 DJs, mind-blowing d├ęcor, animation, A-class camping (DreamVille), eccentric comfort areas and gourmet food."

As soon as I arrived at the festival and saw the size of the festival grounds, the enchanting ambiance and the vibe of the people, I knew it was going to be an amazing weekend. After heading through the crowd and hearing the different languages and accents, it was clear how diverse the crowd was with their wild costumes prancing around with excitement as the sun began to set.

Being Israeli, I felt like at some point things will get a little heated up. Growing up in Israel, it was obvious to assume one group would shout something to offend another group at some point or another, but never did I witness any fights, arguments or aggression. It was pure peace and harmony. All nationalities united through the common interest of wanting to have a good time. The spirit of the festival was so great. I loved when people crossed the bridges over the pond separated into two lanes, one in each direction, they'd high five each other as they passed, like teams after a soccer match, simple and yet so exciting.

Even after one day it was hard not to let the atmosphere at the main stage to take you away. It was mind-blowing. With over 100,000 people dancing in the sunshine, it was like a small party town had been born. The vibe was intensely enhanced by the amazing quality of the stage production. The sheer size of the stages was enormous and the sound and lighting production was flawless. That image just made me more passionate regarding my project.

I believe that producing a TomorrowWorld in Israel will expose leading Israeli artists to performing like other international artists. Also, the festival will encourage many tourists to travel to Israel while giving them an inside look into Israel's arts and culture. The Micro Grant definitely helped me to do the first step towards the fulfillment of the project, and it also helped me meet new friends from all over the world. 

The festival better prepared me for the fulfillment of my project in a few ways: The grant gave me the privilege to attend the greatest festival in the world and exposed me to a large scale festival on an international level, something that is different from the local events and festivals I have produced in Israel. That exposure made my learning curve go drastically up in all metrics, including line up building, accommodation of the participants, technical requirements, crowd control and much more. 

Another way it helped me is that I was able to go and be accompanied by Mr. Hunter Janoff, who is a part of the logistics crew in the festival, and in that way to get better knowledge and experience with the production of an event of that magnitude. 

Finally, I honestly think that after being a part of that event and talking to different Israeli artists about the project, I better understood the relevance of it and the importance of their exposure to an Israeli and non-Israeli crowd, and noticed the motivation many colleagues of mine are having to make it happen for the first time in Israel. TomorrowWorld was such an unforgettable experience and now I realized even more how effective the festival could be in Israel.