Launched by the U.S. Department of Education and Microsoft, TEACH is the U.S. public education system's teacher recruitment operation and the number-one resource for anyone in the country considering becoming a teacher. Their mission is to rebrand teaching and attract the talented, diverse individuals that public schools need, since an excellent teacher in every classroom is the essential ingredient to delivering a world-class education for every child, regardless of race, class, or zip code. TEACH partners with the teacher preparation programs and school districts/charter schools in states and cities to provide them with a cutting-edge teacher cultivation system. They bring in bluechip ad agencies to develop public service awareness marketing campaigns for TV, radio, out-of-home, digital and social media and they provide web, email and social media services that integrate with in-person events and programming for the region. All of these activities help prospective teachers consider and explore whether teaching is the right choice for them, dispel misperceptions they may have, gain hands-on exposure to the career, speak with current educators and receive support in the process of choosing and applying to a teacher preparation program, earning a professional license and landing their first job.