Alex Fain is a young enterprising man of 26 years who devotes a great part of his life to the Jewish community and its continuity. He holds a law degree from the University of Buenos Aires and is the Director of CoolAm, an organization that he created three years ago to engage young Jews that has so far reached more than 17,000 people. For the last two years, Alex has been the CEO of Iaacob House, a hostel where Israeli backpackers live and participate in hundreds of activities and events with their Argentinian counterparts. He is currently the Executive Director of Hillel Argentina where he oversees the development of its three branches throughout the country as well as a new strategic plan to engage those young Jews estranged from the Jewish community.
In order for the Jewish community to thrive, it is crucial to find ways to forge relationships with those disconnected from Jewish institutions. Traditionally, this is a role expected to be performed only by leaders of the community. Innovation comes into play by creating a strategy in which all young people active in the community reach out to those who are not involved. Through this, a chain of responsibility is created. Alex’s role is to make this chain work, thereby exponentially increasing young, engaged Jews. The impact that can be generated through this is revolutionary. The secret lies in the right selection of the first 30 links. Alex is constantly in touch with all the institutions that target Jewish youth, helping them generate new members. Through the direction of Hillel, CoolAm and Iaacob House, he is in touch with thousands of young people every day.