Alex is a father of three, a husband, and a serial entrepreneur. He founded Lchaim Foods, the Bay Area's largest kosher catering company. The goal of the company is to change the face of renetry by hiring individuals returning from prison. Upon making aliyah in 2018, Alex experienced the hardship that is common to many immigrants. He lost his business to bankruptcy and had to start all over. Since then he has rebuilt his career as a Sales professional in Israel's thriving technology market. He is also the host of the Sales Lift Podcast, profiling Israel's best sales professionals. Every Friday, he takes his family on travel adventures which are documented on their vlog- Traveling with Trouble.