Alla is extremely involved in the Russian Jewish community and plays an active role in the development and implementation of new projects, participating in seminars, conferences and other activities throughout Russia. In 2000 Alla was a participant on Taglit-Birthright Israel. In 2002, she was chosen to participate in the Charles Schusterman Student Leaders Assembly in the US. Alla was then chosen as a recipient of the Charlie Award in 2005 and this spawned the start of a new project named ?JBC? - Jewish Business Club. JBC?s mission is to encourage young successful business men and women who are Jewish and in their twenties and thirties to take an active role in the Jewish community. In 2006 Alla attended the ROI summit in Jerusalem. Alla runs the JBC project in addition to working as a marketing and PR manager for a consulting company and is fond of sports, interesting books, foreign languages and traveling overseas.