Originally from Ramat Gan, Amit Morag studied at the Blich High School, where he served as chair of the student council. He spent a year performing community service with the Israeli Scouts. Amit holds a B.A. in behavioral sciences and an M.B.A., specializing in marketing and IT from the Interdisciplinary Center in Herzliya. Amit worked as a senior manager for various organizations and is currently a life coach and consultant in the fields of sales, service and marketing. Throughout his life, Amit has devoted himself to educational projects, including more recently some projects. In 2008, Amit initiated a worldwide Zionist project: A huge flag (12 over 100 meters) that was made up of 3600 fabric pieces created by children and adults from Jewish communities around the world. The painted pieces were sent back to Israel, where they were sewn together, creating the blue and white Israeli flag. The flag was presented in the 2008 Maccabiah games and was broadcast live to hundreds of thousands of viewers worldwide. The flag has been nominated to the Guinness World Records. Amit participated in the ROI120 Summit in 2008. He has been actively involved in the Global Executive Leadership Council of Kol Dor and he chaired KolDor's participation in the 2010 Leaders Inc. Assembly, in collaboration with Beit Hatfutsot.