Ariel was born in Israel in 1991 during the Gulf War, but his parents, who are both from Romania, decided to move back there with him in 1998. After finishing high school in Bucharest he opened a series of social businesses, most especially as a writer/blogger. Ariel is a creative entrepreneur, a doer, a community builder and leader, and an open-minded weirdo. Lately his work has been increasingly shifting towards video-making and fashion. Although very involved in the local Jewish community growing up, he lost touch with this aspect of his life until recently, when he began to become more involved in international Jewish communities such as Junction.