Ariella, the daughter of Moroccan and South African olim, grew up in a family of modest means living in a disadvantaged neighborhood in Jerusalem, and attended schools that advocated integration. This unique mixture of backgrounds, cultures, and social statuses, gave Ariella great appreciation for the power of multiculturalism, diversity, and inclusiveness and helped develop Ariella’s strong social justice compass. Carrying the activism bug, she was involved in youth movements from a young age; starting with ‘Hanoar Haoved Vehalomed’ at age 10. She was at the peace rally in Tel Aviv on November 4, 1995, when Yizthak Rabin was assassinated. This was a turning point in her life, which led her to volunteer in ‘Gesher’, a movement invested in building bridges between all sectors of Israeli society, and to become active in the Meretz party during the 1996 and 1999 elections. Ariella served in the IDF as an education and social commander, mentoring and counseling 200 at-risk soldiers and liaising with their commanders to ensure their successful service. After spending 2006 in London, Ariella realized that her heart and soul were in Jerusalem. Upon her return she engaged in the ‘Free Gilad Schalit’ cause, taking part in strategy building, event production, and managing volunteers. Ariella’s career has focused on leading and managing- people, processes, and programs. Ariella is Co-CEO of ‘PresenTense’, a nonprofit reducing socio-economic gaps via promoting entrepreneurship in diverse communities and the periphery in Israel. She volunteers as a Board Member of the ‘Jerusalem Open House’ for the LGBTQ+ community and ‘Fighters for Life’ an NGO dedicated to providing legal counseling to IDF soldiers with PTSD.