Aron is a music producer and social entrepreneur based in Cape Town, South Africa. In 2002, Aron started a band called Freshlyground - the most successful multi-cultural band to come out of post-Apartheid South Africa. Seven years, three albums, four SAMA awards, one MTV award, over 50 songs and 1000's of performances later, he left the band to pursue a dream that he believed to be more ambitious, exciting, and important for his community - South Africa. Combining music, film, and social media, Aron collaborated with Larry Joe - an ex-convict, gangster, and drug addict - recording an incredible album inside a small prison cell, and carrying out interactive workshops with over 100,000 high school students around South Africa. Aron is currently Deputy Director of the United Jewish Campaign in Cape Town, and is passionately committed to creating and sustaining a vibrant and thriving global Jewish community.