Asaf is the Special Assistant to the President at the University of the People (UoPeople) the world’s first tuition-free, nonprofit, accredited online university dedicated to opening access to higher education globally. As part of his role, Asaf acts as CEO and as VP of Marketing, helping UoPeople to achieve its ambitious student recruitment goals and gain widespread support internationally. Asaf also manages the general operation of the organization. In addition, he is in charge of UoPeople partnerships with organizations such as Microsoft, Hewlett-Packard, Google, Intel, and Western Union, among others. Asaf received his M.B.A. from Tel Aviv University and holds a law degree from the Hebrew University.