Aya is from Herzliya, Israel. The youngest of three children, as a child her time was split between the U.S. and Israel. After high school, she joined the IDF, where she served as a Liaison Officer at the Foreign Relations unit, serving as a diplomat for two wonderful years. In 2003, after a long and adventure filled trip in South America, she pursued a B.A. in media and economics from Tel Aviv University, after which she joined the sales and marketing team at Keshet Broadcasting. During her two years at Keshet, Aya took on a leadership role in reshaping Keshet's CSR activity. In 2008 she moved to London to obtain her M.B.A. from London Business School and took part in an student exchange program, enjoying four inspiring months in Barcelona. Aya ended up spending over six years in London, working for YouTube as a Business Development manager responsible for Content Partnerships. She was also lucky to be part of the team that launched Google Play in Europe. Aya decided to move back to Israel in 2015, and had the good fortune to relocate with Google and take on a new role leading a team of Google products' sales consultants team. After leaving Google in late 2016, Aya joined Playbuzz, an Israeli start-up in the digital content space and in late 2018 Aya moved to Fiverr, where she heads up the company premium offering, Fiverr Pro, as part of the strategy team.