Darina Privalko, who goes by her nickname, Dasha, was born into a Jewish, but totally non-observant family. Her grandparents remembered the horrors of pogroms and the Holocaust, while her parents were raised as normal” Soviet citizens who followed the same pattern with their own kids. Luckily, a “Yiddishe Neshama” took over this Soviet-style upbringing and massive “Ukrainization” during the Independence Era that followed the collapse of the USSR. Dasha first discovered the treasures of her own heritage when she studied at International Solomon University, the first Jewish university in Ukraine. Soon lectures on Jewish history and Hebrew were enriched by youth camps and seminars, encounters with Jews from around the world and Israel. Today, Dasha works as Development and Outreach Director for 12 Hillel centers in the FSU, where she pursues breakthrough methods to reach out to unaffiliated Jewish youth who remind her of herself before she reclaimed her connection to the Jewish world. And the difference is huge.