Einat is a Jerusalemite activist, devoted to effecting positive change in the city. Einat has an M.A. in urban planning, combining art and culture as a foundation for city planning. For the past two years, Einat has headed the Events for Young Adults Department of the Jerusalem Municipality. After her army service, Einat went to California as an emissary for the Jewish Agency. There she deepened her understanding of the many layers and facets of being Jewish, in Israel and abroad. After this meaningful experience, Einat returned to Israel and settled in Jerusalem. She fell in love with the city, its people, and its diversity, and followed her passion for social change and activism as CEO of the nonprofit Festival Be'Shekel that promotes cultural activities in the social and geographical periphery of Israel. Einat was also a project manager for aninternship project of the Rothschild foundation, where she helped students accelerate their careers. She has also worked for a variety of organizations, always with a focus on cultural events. In addition to her current position, Einat volunteers with projects such as: Jane's Walk Jerusalem, Hitorerut, Out for Change (an organization that provides support to former members of the ultraOrthodox community), and the new Mitpakdim movement, Likud members who have taken it upon themselves to influence the quality of the agenda and the leadership of the ruling party in Israel by increasing their involvement and taking responsibility.