Elad Shoshan is the Executive Director of Zikaron BaSalon, a social venture that offers a new, meaningful way to commemorate the memory of the Holocaust. Previously, he was the Executive Director of Momentum and led innovation initiatives at Tel Aviv Municipality and the Rothschild Caesarea Foundation. Elad is also the Co-Founder of NOX Group, Israel's largest food and beverage company specializing in culture and hospitality. In parallel, Elad was tapped by the Foreign Ministry to lead delegations of business and social leaders. Following his release as a commander in the Special Forces Yahalom Unit, he co-founded “Yahalom Foundation”, the unit's official non-profit veterans organization and “Guest of Honor”, holiday dinners venture for Holocaust survivors. Elad provides strategic counsel in leadership roles as a board member in organizations, including JDC, WUJS, Nova, AlmaLinks and Jindas. Elad holds a B.A. in Business and Finance from the Interdisciplinary Center in Herzliya.