Ido lives in Tel Aviv and is an expert in database research and mining, with a specialty in micro-targeting and analysing voter behaviour and trends in accordance with campaign goals and targets with ultimate goal of increasing exposure outside of the “traditional” political base. Ido also focuses on adapting local grassroots operations into a data-driven campaign and planning broad strategy, such as telemarketing, and digital campaigns, based on data analysis to maximize campaign potential and results. Ido was formerly political advisor of MK Stav Shaffir and a professional advisor to the State of Israel’s special Transparency Committee. Ido is currently a special election advisor to the Serbian president. Ido was formerly director general of the Student Union of the Bezalel Academy of Art and Design. He has a B.A. in philosophy and political science from the Hebrew University of Jerusalem and is a reserve officer in the IDF’s armored corps.