Ifat is the Head of Business Development and Innovation for Birthright Israel, leading new initiatives that support the vision and growth of the organization through new strategic concepts and collaborations. Ifat's career started as an account manager at Publicis Worldwide, moving to the marketing team at Loews Cineplex. She discovered the world of philanthropy through Friends of the IDF where she served as Vice President of Marketing and established the marketing department. Ifat joined Birthright as the Executive Director of Birthright Excel, the lifelong leadership and business fellowship of Birthright. She earned her M.S. in Marketing from the Zicklin School of Business at Baruch College, New York and her B.A. in Communication and Business Management from Tel Aviv College of Management. Ifat is a member of the Maoz Leadership fellowship. She lives in Brooklyn with her husband and three children.