The name “Janelle of All Trades” is a well-earned descriptor of my diverse professional career path. I’ve done a little bit of everything. The technical term might be “generalist,” but the reality is, I’ve always been a producer.
I studied theatrical direction and film studies at UC Irvine. This was the beginning of my incessant love of storytelling in all forms. Then and now, I am nerdy about narrative and language and how we can impact an audience using words and images while bearing witness to what makes each of us unique.
After graduation, I moved to Los Angeles and began a successful career as a fundraiser. I had the privilege of being mentored by some of the most incredible development professionals in the non-profit sector. Here is where I became an expert at crafting the ask, motivating and empowering volunteer boards, event planning, and strategic planning. It’s also where I became an activist and community organizer.
For the next ten years I was a multi-hyphenate doer and networker. From producing independent films, to working on seven-figure network TV shows, to moonlighting as a travel blogger and video editor, I did a lot of storytelling. I also volunteered on political campaigns, supported the growth of two grassroots non-profits, and built a network of fellow creatives.
I pieced together project after project, learning and connecting and growing with every story and every challenge. I learned to become a creative problem solver, to attract a team of talented experts, and to make a dollar stretch.
In particular, I became the go-to gal for partnerships. Perhaps it’s my altruistic nature or my collective desire to bring people together, but I can’t help wanting to form something greater from the sum of all parts. I’m a connector.
After getting married and welcoming two babies in less than two years, I turned the pandemic lockdown into an opportunity. I leveraged my experience across multiple fields by establishing my business to support diverse clientele with special projects.
I love a challenge. I love that I’m doing something different every day. I love when clients place their trust in me and a project is delivered better than any of us initially dreamed. I’ve embraced being a generalist and turned that into my value proposition.
Let’s do something together.
Check out my entertainment credits on IMDB.
Check out my online portolio on her website.