Kayli Vee is a Strategic Creative Director and writer by day, food blogger by night, runs a charity for the homeless (also by day – somehow), and sleeps very little. Born in Durban, South Africa, she moved to Cape Town, South Africa where she studied film, writing, and media at the University of Cape Town, followed by copywriting and advertising at the Red & Yellow School of Logic and Magic (not to be confused with Hogwarts).
In 2012, she found her second family at the advertising and communications agency, M&C Saatchi Abel, where she worked until 2018. Kayli believes that there is no other industry where people with such a range of skills and resources are found in one room, and it’s their duty to use them to make the world a better place. This is why she focuses on creating truly impactful and effective projects for non-profit organizations, such as The United Nations’ Food and Agricultural Organization, Dementia South Africa, The Women’s Hope, Education and Training Trust, WWF, Habitat for Humanity, and The Haven Night Shelter.
The largest of these projects is an organization she co-founded in 2014 for their client, The Haven, called The Street Store. It’s the world’s first rent-free, premises-free, free ‘pop-up clothing store’ for the homeless, found entirely on the street and stocked by donations. After going open-source with the concept, it has popped up more than 585 times, in 200+ cities around the world, clothing an estimated 500,000 homeless with 1.5 million items of clothing, and bringing people together like never before.
Kayli now runs her own branding, advertising and communications business, working across all businesses sectors internationally.