Immediately following his army service, where Kobi Frig served in the elite Egoz Reconnaissance Unit, he began his career in production and developed his distinctive style for running large scale events in public spaces throughout the city. Kobi places great emphasis on creating events that are open to the general public, free of charge and include, as active partners, the local community, artists and businesses. He also selects and edits the musical content for a number of high profile radio shows on Israel National Radio, which has proved to be a valuable asset in his production work. He is one of the founders of the Wake Up Jerusalem movement, which encourages and provides solutions for young people committed to staying in Jerusalem, is a pivotal figure in the city's cultural scene and has been responsible for multiple groundbreaking events, including street festivals, public weddings and, most recently, the now famous Balabasta Festival of the annual Jerusalem Season of Culture. In addition to his production work, he is one of the city's best known social activists and has developed a working relationship with key municipal players. Kobi has been a leading figure in Jerusalem’s cultural and social development for the past five years. As a cultural entrepreneur in a beleaguered city with multiple social and cultural divisions, Kobi introduced new hope and tools with which to heal these divisions, find common ground and sidestep the usual divisive narratives. Kobi began with small parties in Jerusalem's Machane Yehuda market, which were open to everyone and encouraged a diverse group of people to interact and experience the event together. This developed into bigger festivals that reached larger sectors of the population and impacted on local businesses, encouraged and provided work for local artists and cultural activists and generated a buzz in the city, specifically among the younger generation. Kobi combined this cultural activism with local political activism. He was a co-founder of the Wake up Jerusalem Movement and works very closely with neighborhood activists from all over the city. His goal is to create locally based groups that affect real change in their physical and social environment.