Lior Zalmanson is a writer, lecturer and researcher, interested mainly in digital culture and the information society. He is currently an Assistant Professor at Coller School of Management, Tel Aviv University. His research interests include social media, pricing of information products, consumer engagement, and user-generated content. Lior teaches various courses throughout Israel on information and knowledge management, as well as on digital culture and new media. In the Jewish world, he served as a member of the executive board of the Israeli Movement for Progressive Judaism in charge of community development and youth and young adult planning. He founded Shonim, a series of cultural nights celebrating the esoteric, weird and fringe themes of Judaism. In the art world, he is the Founder of the Print Screen festival, which explores themes of digital culture in cinema and audio-visual arts. Furthermore, his first play, "Ingale," has been produced both in Israel and Serbia and won the 2009 Haifa Fringe Festival. His first script is now in post-production and is expecting a March 2013 debut. Lior founded Print Screen, which he considers his most precious work so far. In 2010, he identified a need for artists and technology experts to get together for a shared analysis and a critical view on our information society. He contacted Holon Mediateque, which is one of the biggest venues for arts and culture in Israel. Fortunately, they trusted that the then 26-year-old who knocked on their door would come through with their venue and funds. He told them that while Israel is being called a "Start-Up Nation," it is still very much at the beginning of the discussion on the effects of technological innovation on society and culture and for some reason, nobody thinks it is worth discussing. This is currently the third year for Print Screen and in that time, the event has proven to be innovative in it's choice of topics, style of lectures and the "think-tank" that occurs when artists, media and technology people are in the same room.