Maia is an Argentinian who is passionate about education, innovation, and social transformation, and has the spirit of an entrepreneur. As a teenager she was a counselor at Club Hebraica Argentina and later became the education coordinator for the JDC program LATAM. Through LATAM she developed innovative programs such as PilPul, and together with Entwine fellows, opened the Argentinian branch of BBYO. Maia put her background in community development and education and adapted it to the needs of the business world. She is currently a consultant for companies and organizations looking to carry out educational projects. Her most recent project was the creation of a game intended for the clients of a bank while they wait in line. The game uses play to teach and educate the banks consumers about financial issues. Santander Bank, one of the largest in the world, embraced the project and are happy with the way the game transforms dead waiting times into an entertaining educational opportunity thus adding value and knowledge to the bank’s clients. The project has impressed the financial industry in a positive way, inviting adults to rediscover the pleasures of learning through play.