Born in Rome, Italy, Micol was raised in a home with Jewish/ Italian/ Tripolitan/ American influences. At the age of 16, she opened her first Ebay store (by “borrowing” her mom´s ID),where she sold flea market items that she had bought and refurbished. With the profits Micol relocated to Milan to attend the Marangoni Institute of Design. During her studies, she started Fashion Attack, a YouTube channel that provided funny step-by-step tutorials on how to easily turn rags into riches on a low budget. The channel quickly gained a large number of followers and caught the attention of local media, who invited her to present and speak on radio and TV shows across the country. The channel ultimately nabbed Micol a by-weekly column with Grazia, one of the top five fashion magazines in Italy. In 2012, Micol opened her second online shop, Styligion, an online marketplace. At the age of 21, Micol moved to Germany to pursue expansion opportunities for the company. Styligion discovered over forty new designers and had thousands of customers from all over the world including popular trend setters and celebrities such as Chiara Ferragni, the Kardashians, and Aimee Song. At 25, Micol opened her third business designing properties around the world and renting them out. She currently manages over 30 different properties in Italy, Germany, and Israel. Micol divides her time between Rome and Tel Aviv, always with her centenary chihuahua in tow. She carries a toolkit in her bag (you never know!) and is known at the local gyms as the tiny girl lifting 2.5x her weight.