Mor Sidi
Head of Operations, Zendrive
Mor sees herself as a public servant, a pioneer, and a Zionist. Growing up in Israel, Mor developed a problem-solver approach and a curiosity about cutting-edge technologies. She is inspired daily by the Hebrew saying “This is what we have and with this we shall win,” and believes that innovation is the key to maintaining Israel’s strong, independent position. For this reason Mor has dedicated her career to using technology for the public good: she served as an officer in the elite IDF 8200 intelligence unit, leveraging technology for counter-terrorism, and then proceeded to develop national tech-smart-transportation initiatives through the Israeli government. Transitioning to the private sector, Mor promoted public-private-partnerships through Shikun and Binui, Israel’s largest infrastructure company, where all projects she led were on a national scale and the first of their kind in Israel. Currently, Mor is leveraging technology to increase road safety globally, as head of operations at Zendrive: a mission-driven startup that strives to make roads safer using data and analytics. She lives in San Francisco and travels to Israel often, with an aspiration to re-join the public sector and continue promoting technology for the public benefit. Mor loves dancing, traveling, and hosting conversation-stimulating Shabbat dinners. She has a BSc in mathematics from the Hebrew University of Jerusalem, and an M.B.A. from the Harvard Business School.