Mordechai Lightstone is a rabbi by training, a journalist by profession and a blogger by choice. He has served as assistant rabbi in diverse communities including Poland, Lithuania, Italy and Peru. He is passionate about using new media to further Jewish identity and community building. He currently serves as Director of Social Media and Senior Staff writer for Lubavitch.com, the official website for Chabad-Lubavitch World Headquarters. In the summer of 2008, Mordechai became a Staff Writer for Lubavitch.com, the official news outlet for Chabad-Lubavitch Headquarters. In November of that year, he launched their social media initiative on Facebook and Twitter to coincide with the annual conference of Chabad emissaries. Just a week later, the social media platform, still in its infancy, became a key player in the events and the aftermath of the Mumbai attacks. Since then, Mordechai has strived to be a digital voice for the Chabad movement.