Naava was born in the U.S., but her soul took flight the first time she breathed the Jerusalem air. After making aliyah at age 12 with her family, she finished high school in Jerusalem and did two years of national service helping disadvantaged populations and learning the pitfalls and opportunities within the Israeli system. She has a degree in political science and communications from Bar Ilan. In 2014, Naava co-founded ImaKadima, an organization that supports career-minded mothers and advocates for family friendly workplaces. ImaKadima has over 6,000 members that support each other every day. Naava spearheaded ImaKadima’s policy work that promotes family-friendly practices, and is lobbying to institute equal parental leave. Additionally, Naava is at the forefront of Tnu Litbol B’Sheket, an initiative demanding women’s rights in the mikvah. Naava's hallmark is her passion: for Jerusalem, for career minded moms, for her family, and for making sure Israel lives up to its potential to be an "or la’goyim," a light unto the nations. You can usually find Naava searching for a donut, extolling the benefits of being a career-minded mother, fighting for women's rights, or trying to keep up with her three energetic children, together with Ari, her partner-in-crime.