The most critical decision Natan made as an adult was to return to Jerusalem. He was 25 years old, a recent graduate from Brandeis University, and was about to start a graduate degree in Middle Eastern studies at Harvard. “Why come back to this forsaken city?” asked his best friend. “I want to be a writer and I want to write about people and issues that I care about. I can only do that where I feel like I belong, in the place in which I was brought up.” Natan was born in the same hospital in Jerusalem in which, 30 years earlier, his mom was born. Said mom was secular until she met a Hassidic-Hippie rabbi who became Natan's dad. In their home in Jerusalem there were guests from all parts of the Jewish world: Haredi rabbis, secular scientists, and a Jewish-American homeless man who lived in their living room for 18 months. Jerusalem was where Natan belonged, but when he was discharged from the army he wanted to get away, overburdened by the political reality he experienced as a combat soldier. However, four years of studying in the U.S., England, and Jordan, charged him with energy and broadened his perspectives, and he decided to return home and write about what he cared about. After writing for the Jerusalem Post, Makor Rishon, Ha’aretz, The Forward, and more, Natan decided to create an independent platform that could authentically give voice to his generation of Jerusalemites across the social spectrum.