Natan Rubin was born in Jerusalem in 1985, lived in LA for ten years and returned to Moshav Bet Zayit serving in the IDF as a commander and studying at the Ahavat Yisrael Hesder Yeshiva in Netivot. He decided to move permanently to Netivot with his family and then founded Eitanim Enlisting Together, dedicated to guiding local youth before their military service. He served as the Director of Youth Services and Education for the Municipality of Netivot for 6 years and currently founded a new Strategic planning department for the city. He holds a BA in public policy and administration, an MA in Educational management and an additional degree in organizational development. Natan currently is involved in heading "double bottom line" social and entrepreneurial endeavors in the Negev and lives with his wife Danielle and four adorable children, Yehuda, Ayala, Dvir and Noam.