At a very young age Nitzan realized she enjoys both science and interacting with and inspiring people. She has always been interested in outdoor activities and public speaking and took the time, while studying for her B.Sc. in chemical engineering, to work as a surfing instructor and to volunteer with at-risk youth. After graduation she was immediately recruited by Intel to work as a process engineer. While at Intel Nitzan learned a lot of technical skills and experienced how big corporations operate, but something was missing. She missed feeling the inspiration of working outdoors with kids. Nitzan left Intel and moved into the field of agricultural technologies, creating an urban aquaponic project. From there she went on to became a project manager in R&D at Teshuva Agricultural Projects, where she specialized in agricultural hydroponics and aquaponics. Nitzan had the opportunity to gain hands-on cultivation experience with a wide variety of plants, using different systems to successfully identify optimal growing procedures. She also gained a deep knowledge and understanding of the food challenges facing our world today, particularly in devleoping countries. As a result, Nitzan co-founded LivingBox, and became an international consultant for Ag-tech. Her experience includes serving as a lead agronomist in Better (one of Israel's medical cannabis producers) & MGC, supporting their expansion to international markets; chief agronomist at Grow-Tec (a global leader of turnkey high-tech soil-less agricultural projects); and a consultant on projects worldwide, including in Thailand, China, Vietnam, and the U.S.