Raised on a kibbutz in the Yizrael Valley, Oded Mizrachi graduated in 2006 from the Emek Yizrael College in media and communications. He is a three-time Birthright Israel participant and once traveled with three other students to American colleges on a hasbara (advocacy) campaign, with the help of the Harold Grinspoon Foundation. These days, Oded lives in Ramat Gan and has his own PR firm that handles mainly arts, culture and lifestyle projects. Despite being secular, Oded believes in the importance of keeping Jewish values a part of Israeli life, as well as a part of Jewish communities abroad. In 2013, he returned to the radio world with ‘On The Rocks,’ a Rock show that started as an independent podcast and was later broadcasted on two different stations.