Plia Chetner began her career as a journalist at the age of 13 by writing for Rosh1, Yediot Achronot’s youth newspaper. It was at that point that Plia discovered the power that a journalist has in shaping public opinion. At the age of 15, she produced a feminist publication for teenagers, where she presented readers with examples of strong and independent young girls and women who refused to accept what was socially expected of them. Plia continued working in journalism while studying media in high school. She served as a military reporter and tried to put an emphasis on women’s issues and other injustices in the army. Her first stop after the army was Hot News on Channel 3 as an investigative reporter. She is also experienced in radio, Internet and print media. She is now completing her B.A. in gender studies and literature at Tel Aviv University, while working as Editor-in-Chief of IGY portal and the Open University Magazine. She also manages the lobbying for Mitpakdot, an initiative for equality of the sexes. Today, she is the Spokeswoman and Media Strategist of Israel Hofshit (Be Free Israel) and a member of the municipal council of the city of Kfar Saba.