An expert in SEO and content marketing, Rachel Olstein Kaplan is the co-founder of Aurora Marketing LTD (formerly ORA Web Design). She spent the last 8 years consulting in-house at Wix.com, where she served first on the SEO team and then as a manager of the content guild. She also helped market the 5 Wix Super Bowl ad campaigns. Rachel has a degree in nonprofit management from Hebrew University. Before her work in the world of marketing, she served as assistant director of Yahel-Israel, and she designed and directed the extensive volunteer programs at the Agahozo Shalom Youth Village in Rwanda.