Rebecca Zeffert is the Founder and Executive Director of the Israel-Asia Center (www.israelasiacenter.org), an Israeli not-for-profit organization dedicated to informing, empowering and connecting the Israel-Asia leaders of tomorrow, and preparing Israel for a secure and prosperous future in the Asian century.
Founded in 2009, the Israel-Asia Center is the leading educational organization delivering:
- Leadership programs - providing future leaders in Israel and Asia with the skills, knowledge and networks to become force-multipliers in strengthening Israel-Asia relations.
- Public education and thought-leadership - creating more Asia-informed leading Israeli decision-makers and opinion-shapers through programs and events that explore critical trends and developments in Asia and their implications for Israel, the future of Israel-Asia relations, and how we can work together to co-innovate solutions to key 21st century challenges.
Alumni of the Israel-Asia Center's leadership programs hail from 14 countries across Asia and hold an array of positions in government & diplomacy, business, innovation & technology, healthcare, media and education. To date, they have secured over 200 million USD of investment from Asia to Israel.
Prior to founding the Israel-Asia Center, Rebecca worked for over a decade in the fields of media, public relations and public affairs in China, Japan, Israel and the UK. At APCO Worldwide, she worked on communications campaigns for heads of state in Eastern Europe and Central Asia. For over six years, she handled the international media relations for the Hebrew University of Jerusalem. In addition, she also managed the PR and media relations for numerous international organizations and Israeli NGOs. Earlier in her career, she also worked at Lonely Planet Publications and the BBC World Service Chinese Section, where she co-produced and co-presented a series of programs in Chinese.
Rebecca studied at Kansai Gaidai University (Japan), Tianjin Normal University and Shanghai Theater Academy (China) and holds a B.A. in Modern Chinese Studies from the University of Leeds.
Rebecca was a 2009 PresenTense Global Fellow and served on the 2010 PresenTense Global Fellowship Steering Committee. She also sits on the board of advisors of Capital Jewish Forum, was a founding board member of AJC ACCESS in Israel, serves on the advisory committee of India Cyber Connect, and is an inaugural member of the India-Israel Young Leaders Forum. In her spare time, she loves to travel and is a keen photographer.