Rivka was born in Jerusalem and grew up in Beit-El. After completing her high school studies, she worked with youth at risk for two years through the National Service program and then took time off to study Judaism at a beit midrash, before pursuing a B.A. in psychology and economics at the Hebrew University of Jerusalem. Rivka’s goal is to have an effective and meaningful role in making Israel a better place, and she believes that the economy is one of the best tools to that end. She therefore went on to receive a master’s degree in economics and went to work for the budget division of the Ministry of Finance. She first managed a team focused on social security policy deveopment, and later ran the planning and real estate team, which deals with initiating and negotiating strategic agreements on state lands. In addition, she advised the Finance Minister on the economic aspects of the housing crisis and coping with the transformation of the State of Israel from a small country with few residents into one of the most populous countries in the world. Rivka lives in Jerusalem with her husband and three sons.