Originally from Gan Yavne but currently living in Tel Aviv, Roei is married to Yoel and is co-founder and CEO of Jolt. Roei founded and sold his first media company at the age of 15 and was a consultant to FOX International Channel vice president at age 18. After serving in the elite IDF 8200 intelligence unit, Roei was hired to manage Veribo, a company whose turn around he engineered within one year. He was also part of the founding team of the political party Yesh Atid, where he led the party’s digital elections campaign, which was widely accredited as being the first party in Israel to win an elections through social media efforts. In 2015 Roei co-founded Jolt, a startup that builds "career gyms," local learning hubs that allow professionals to continuously acquire the skills and connections they need to prosper in the 21st century. By leveraging an international network of experts who deliver classes remotely over video, Jolt is able to challenge the geographical privilege of learning, and build empowering local communities where everyone has an equal opportunity to evolve. Jolt is funded by Silicon Valley investors and currently employs 20 team members. Roei was featured as one of Forbes’s "30 Under 30" in 2017.