Intrigued since childhood by what motivated people to act during the second world war, Ruben's personal journey is one of digging in the human mind : psychology, religion/beliefs and social dynamics.
Professionally this quest took him from advertising to politics, up to founding his own firm. He today helps businesses triple their sales results on tradeshows accross North America and Europe by engaging better in Face to Face encounters with potential costumers and with fellow human beings.
On his jewish days, Ruben holds workshops on Jewish identity based on a methodology he developped for businesses, helping reconnect desafiliated jews to their heritage. He was a former Israel Government Fellow (2010), JDC's Ralph Goldman Fellow (2017), and executive director of Limoud France (2018).
Ruben holds an MA in Marketing and Communication from the interdisciplinary department of the Sorbonne University, the CELSA. He is certified in NLP, Systemics, Hypnosis and Enneagram. His motto is "before changing the world we should change ourselves".
PS : If you hear an accent when he talks, don't panic, he's French.