Yoni Itzhak is the CEO of Operativa Ltd., a unique strategic consulting company in Israel. Prior to that, Itzhak was the Vice President of the strategic consulting firm Gitam BBDO. He has led public media strategy for a wide range of business and government entities, both local and international. His clients have included Israel Electric Company (IEC), Veolia Environment (the world leader in environmental services), IBC (fiber optic internet connections for Israeli homes and businesses), "The Breakthrough Competition" of the Ramon foundation, Singularity University, and many more. Yoni has accumulated rich experience in the government sector, inter alia as spokesman of a ministry at the Prime Minister's Office. Before that, Yoni served in the Knesset as a political consultant and a spokesperson. Yoni has a Bachelor's in International Relations and Political Science from the Hebrew University in Jerusalem. Yoni also serves as an officer (Major Ret.) of an operations unit in the IDF.