Roey was born in Haifa and moved to California at the age of ten where he's been living ever since. He uses his free time to surf, horseback ride, learn the piano, practice yoga, bake bread, and spend time with his family. He graduated from UC Berkeley with dual B.A.s in Geography and Interdisciplinary Studies. Roey appreciates opportunities to laugh at himself, laugh with others, go to potlucks, read books, and eat lunch by gorging on farmers markets’ samples. Roey has over a decade of experience creating immersive and educational programming. Also, he’s a big fan of being alive and not taking himself too seriously. Roey is a cancer survivor and doesn't sweat the small stuff. At work, Roey is the Senior Director of Immersive Experiences at Moishe House. Roey is the winner of the 2017 JPRO Young Professional of the Year Award and part of the ROI Network.