A Measured Approach.

For purpose-driven organizations, data means more than just numbers and graphs–it is about understanding what more you can do to change lives and strengthen communities. The Data Playbook provides the building blocks you need to put data to work for your mission.

Get Started

Consider the role data plays in for-purpose work and preview what the Data Playbook has to offer.

What Data to Collect

Determine your purpose for collecting data with help from your organization’s strategic goals.

How to Collect Data

Develop a plan, and identify the tools and resources you need to put it into action.

Making Meaning

Compare different methods for analyzing your data and choose the approach that fits your needs.

Communicating Results

Learn how to display your data in ways that help your organization make informed decisions.


Explore our list of resources for collecting, analyzing and communicating your data!